The technology:
On-location capture of full 360° panoramic photographs of real spaces. A single shot covers the complete sphere — every wall, the ceiling, the floor — from a fixed position.
360 photography captures a real space in full panoramic detail from a fixed point. A single shot covers the entire sphere — every wall surface, the floor, the ceiling — and the result is an interactive image you can navigate in any direction. We shoot on location using a 360 camera on a leveling tripod, plan viewpoint positions in advance, and process the images for color accuracy and clarity before delivering them as navigable panoramas.
What the process involves
Viewpoint planning — the positions we shoot from determine what the tour will feel like spatially. We plan these before arriving, based on floor plans if available, to ensure coverage of all key areas and logical navigation paths between them.
Capture — each viewpoint is a single exposure that captures the full sphere. Challenging lighting conditions (high contrast between windows and interior, mixed light sources) are handled through exposure bracketing and HDR processing.
Post-processing — color correction, leveling, and nadir patching (the floor directly below the tripod, where the equipment appears). For high-quality commercial work, we do full manual retouching rather than automated corrections.
Delivery — panoramas are processed and delivered as interactive images viewable in a browser, embeddable on websites, or loaded into Pano2VR for a full 360 Tour with navigation between viewpoints.
What we need from you
| Access | Confirmed access to all spaces on the shoot date, including any restricted areas. Reshoots due to access issues are billed separately. |
| Timing | For daylit interiors, mid-morning or early afternoon gives the most consistent results. Avoid direct sun through windows if possible. |
| Preparation | Spaces should be staged as intended for the final images — furniture, props, surface condition. This is real photography, not a render. |
| Viewpoints | A rough list of the spaces and positions you want covered, so we can plan the shoot sequence efficiently. |
When 360 photography is the right tool
- Documentation — the most efficient way to capture and preserve existing conditions: pre-renovation state, handover records, construction progress milestones
- Showcasing a completed building — presenting a finished project to prospective tenants, buyers, or in a portfolio
- Real estate — remote viewing of existing properties where the authentic feel of a real space matters more than a polished render
- Before/after — photographing a space before renovation provides the source for 360 Photo Integration, where proposed changes are rendered into the real panorama
- Source material for VR — 360 photographs are the source for 3DOF VR experiences
Related techniques
For proposing changes to an existing space using renders inside real panoramas: 360 Photo Integration
For visualizing an unbuilt space in 360: 360 Renderings
For connecting multiple viewpoints into a navigable tour: 360 Tour
