Vision Graphics

About the Studio

We've been bringing architectural ideas to life through 3D visualization for over 30 years. What started as a small Budapest studio has grown into a globally active practice — airport terminals, urban masterplans, VR experiences, and retail rollouts across four continents.

What makes us different

We solve communication problems, not just render problems. Whether you need to win investor approval, succeed in a design competition, or show a neighbourhood what's coming — we build the visual argument that makes it happen.

Founder

Meet the Expert

László Kerezsi

Visualization Director

László started Vision Graphics in 1996. Before AI was a buzzword, he was writing custom MAXScript tools to solve production problems. Before VR was mainstream, he was building walkthrough experiences for real estate clients.

He works directly on every client project — from initial brief through final delivery. No layers of project managers between you and the person making decisions about your visuals.

Currently: integrating AI tools into production workflows, building custom desktop utilities for visualization pipelines, and preparing a presentation on AI-driven disruption in architectural visualization for the Ybl Conference 2026.

László Kerezsi — Founder, Vision Graphics
30+ Years in 3ds Max
15+ Years with V-Ray
500+ Projects delivered
4 Continents

Structure

How We Work

Small Team, Big Results

Think of us as the conductors of an orchestra — we bring in the right experts at the right time to make your project work.

We're a small core team that can tackle large-scale commissions through our network of tested specialists. You always work with László directly. The team scales around the project, not around overhead.

We keep the most critical parts in-house:

  • Project management — one point of contact, start to finish
  • Render farm operation and quality control before every delivery
  • Core 3D work requiring 30 years of judgement to get right
  • Final output in the formats your team can actually use
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Our Network of Experts

When your project needs something special, we bring in the right expert. Every specialist below has been tested on real commissions.

3D Scanning Specialist

Detailed digital copies of buildings and objects using scanning equipment.

Architecture Photographer

High-quality site photography matched to real-world detail in 3D work.

Character Animator

Natural movement for digital people that make spaces feel lived-in.

Character Artist

Digital people — from casual passersby to office workers.

Environment Artist

Rich digital worlds: parks, gardens, cityscapes at any scale.

UI/UX Designer

Interaction design for interactive projects and VR experiences.

Graphic Designer

2D elements that complement 3D: logos, layouts, infographics.

Interior Designer

Furniture, materials and spatial feel for interior projects.

Web Developer

Websites and platforms for presenting embedded 3D work online.

Photogrammetry Expert

Site photos turned into accurate 3D models — the digital twin approach.

3D Generalist

All-round modelling, texturing and rendering across any brief.

Unreal Engine Developer

Real-time 3D experiences: VR walkthroughs, interactive kiosks.

Drone Pilot

Aerial photography and video showing how projects fit surroundings.

BIM Specialist

Visual accuracy cross-checked against technical building data.

Crowd Simulator

Realistic crowd behaviour for large public spaces and transit hubs.

Why This Works So Well

Move quickly

Small core means fast decisions. No committee approvals for scope changes.

Right talent

The right specialists brought in when needed — not carried as overhead.

Quality stays high

László reviews everything before it leaves the studio. No exceptions.

Precise scope

You get exactly what your project needs, not a one-size-fits-all solution.

History

Our Story

30 years. 10 eras. A record of how the studio grew, adapted, and kept delivering.

1996–1999

Digital Foundations

Vision Graphics Kft. launches, focusing on space planning and 3D visualization. The studio quickly establishes itself with major corporate and retail clients, and expands into Hungary's first wave of digital architectural presentation.

  • Steelcase, Herman Miller, Svoboda
  • AB AEGON HQ
  • Budapest Airport Terminal 2B
  • ING Bank branches, Hungary
  • Raiffeisen Bank HQ, Budapest
  • IKEA Budapest extension
  • Westel 900 retail stores
2000–2002

Industry Recognition

The studio gains editorial recognition and moves to larger offices. Investment in team culture and creative environment alongside continued major brand work.

  • Raiffeisen branch offices
  • Westel 900 / Pannon GSM design guide
  • UPC HQ
  • Nike retail stores
  • Wienerberger houses
  • Dunapark
  • Anjou Residence
2003–2005

International Expansion

Upgraded animation capabilities attract international clients. Vision Graphics establishes itself in the global visualization market with future-focused infrastructure projects.

  • Renault interactive 3D
  • Millenáris Park
  • Center Point offices
  • EGIS factory
  • Budapest Airport Future Development
  • T-Mobile design guide
  • Elephant / Home-Center residential
2006–2008

Peak Scale & Diversification

Highest headcount era. Portfolio diversifies across hospitality, media, automotive, and airport infrastructure. Despite the global recession, the studio adapts and maintains output quality.

  • Hotel Spirit
  • Korda Studios
  • Sasadliget 2
  • Corvin-Szigony
  • Raiffeisen Design Guide
  • Toyota safety website
  • Sochi Airport
  • Pulkovo Airport
  • Sony retail design
2009–2011

Strategic Realignment

Shift toward fewer, higher-quality projects. Custom scripting and workflow automation become a studio differentiator. Transition to a lean core team with specialist network.

  • BUD Skycourt
  • Budawest Offices
  • K&H Bank HQ
  • Vodafone
  • Telenor
2012–2014

Global Reach

Enhanced remote collaboration enables larger international commissions. Work spans the Middle East, Russia, and Germany.

  • Road Safety Centre, Doha
  • Detski Mir, Moscow
  • Joli Coeur, Berlin
  • Fairy Tale Children's Hospital, Abu Dhabi
2015–2017

Animation & Narrative

Focus shifts to 3D animations with narration. High-profile Hungarian infrastructure and cultural projects alongside continued commercial work.

  • DVTK Stadium
  • BUD Pier
  • Békásmegyer Market
  • Opera — Eiffel Art Studios
  • Mol Campus
2018–2020

Urban Development Leadership

Excellence across hospitality, residential, and large-scale urban projects. The studio adapts through the pandemic without disruption to delivery.

  • Greenpoint Berlin
  • Hotel Lycium
  • Central Park Budapest
  • Hotel Primont, Hévíz
  • Hungexpo
2021–2022

VR & Sustainability

First VR microsite launched for public infrastructure communication. Increased focus on sustainable design projects and next-generation visualization techniques.

  • Hungexpo VR microsite
  • NextNest
  • Agora Budapest
  • The Message Board of Hungarian Culture — film
  • Loft52, Budabright
2023–2024

AI Integration

Animation upgraded to 4K. AI tools integrated into the production pipeline — not as a novelty, but as a genuine efficiency and quality multiplier for real client projects.

  • Antalya Airport T2
  • Planet 2023 exhibition
  • Hotel Adria Pearl
  • Graboplast rebranding
  • P&G animations

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