Every deliverable — stills, animations, 360° tours, VR experiences — comes from the same foundation: a detailed 3D model. Understanding how that model gets built and what branches from it makes the whole process easier to navigate.
Stage 1: First Conversation
We talk about what you need. Bring whatever you have — plans, sketches, a PDF, a rough brief. We’ll help clarify the right outputs for your specific situation: what type of visualization, how many views, what timeline is realistic, what it’ll cost.
This is also when we catch scope issues early. A project that starts with “a few exterior renders” sometimes needs interior views, a 360 tour, or animation context to actually do its job. Better to know that at the start than three weeks in.
Stage 2: 3D Model Creation
This is where the work begins. We build a detailed 3D model from your materials — structural elements, main architectural features, space planning. Everything that follows (stills, animation, VR) derives from this single source file.
What we need from you at this stage: floor plans, elevations, sections, material specifications if available, and any reference images that give a sense of desired character or finish. If you have existing 3D data (Revit, ArchiCAD, SketchUp, .dwg), we can work from that and reduce modeling time accordingly.
Stage 3: Draft Review
We produce initial views using the base model. Basic materials, main camera angles, rough lighting — enough to confirm the layout, proportions, and composition are correct before we invest in detail.
This is the right moment to flag anything that doesn’t look right. A correction to the model at draft stage costs a fraction of what it costs after final materials and lighting are in.
Stage 4: Refinement
We update the model based on your feedback, then build it out fully — architectural details, accurate materials, environmental context, precise lighting. This refined model becomes the master file for all outputs.
Stage 5: Final Output
With the refined model, we produce the agreed deliverables at full quality. V-Ray rendering, post-production processing, format preparation. This is where the hours go — rendering high-resolution images and animation frames takes real computation time, which is why timeline matters.
If stills are the final output: Detailed materials, correct lighting, environment detail, post-production. Delivered as high-res TIFF/JPG plus web-optimized versions.
If animation is next: We add camera paths, animate the sequence, render frames, edit and deliver the finished film in your required format.
If interactive or VR is next: We optimize the model for real-time performance, set up the Unreal Engine environment, configure interactive features, and package for the target platform (web, desktop, VR headset).
Final Delivery
You receive everything in formats that work for your use case — print, web, presentations, or handoff to your marketing team. Source files included where contracted. We archive project files for at least five years; the model can be updated for future phases or additional outputs without starting from scratch.
Typical Timelines
- Single exterior render: 3–5 days
- Multi-view package (5–10 stills): 1–2 weeks
- Interior package: 1–2 weeks
- Animation (1.5 min): 3–4 weeks
- VR / interactive: 4–6 weeks
Rush timelines are possible with advance notice — and sometimes without it, depending on current project load.