Ibis Hotel

The design works within city zoning constraints by using a clever combination of large dark and light gray terracotta panels with full height windows in alternating positions, creating the illusion of a taller structure that draws the eye skyward. This visual trick makes the building appear to exceed its physical dimensions, enhanced by a distinctive roof feature that runs vertically down to the first floor, culminating in a light canopy for the main entrance. The building incorporates two different elevational languages that respond directly to the surrounding context, creating a dynamic presence along the city square whether arriving from the train station or driving along Sharapovskiy road.

We created exterior visualizations and photo integrations for the IBIS Hotel project, showcasing how the design would enhance the developing new city center. Our renderings highlighted the playful pattern of terracotta-clad modules with colorful inserts in a staggered rhythm, the large glazed corner, and the distinctive roof feature with canopy. The visualizations also demonstrated how the tall glazed ground floor would create visual connections to the interior spaces, providing street presence while enticing both hotel guests and passersby. Our work helped communicate how this landmark building would fit into its urban context while maintaining its own architectural identity.