Novoriga

The design approach for Novoriga focused on creating a welcoming family-friendly destination that delivers a clear message through its architecture - easily recognizable, affordable, and purpose-built for its audience. The project team aimed to elevate expectations for outer-city retail mall developments by balancing cost-effective construction with expressive design elements. This balance was achieved through straightforward design principles that created a strong first impression while maintaining quality throughout the entire scheme, addressing the increasingly competitive retail landscape where innovative design plays a key role in commercial success.

Our team developed comprehensive exterior and interior visualizations for the Novoriga Metro Mall, creating 3D renderings that showcased the project's simple yet distinctive massing and clear architectural identity. We produced night renderings that highlighted how the building's lighting design would transform it into a beacon for the surrounding area after dark. Our visualizations effectively communicated the project's welcoming character and family-friendly atmosphere while demonstrating how the design overcame the site's challenging location to create a landmark destination for the Metro group in the Moscow region.