The OZ Fashion Mall was designed as the next evolution of the successful OZ brand, aiming to set a new standard for retail and entertainment in the heart of Moscow. Spanning 415,000 sqm, this ambitious project was conceived as a multi-faceted shopping destination with a strong emphasis on fashion…
Background
Planned as the flagship successor to the award-winning OZ Mall in Krasnodar (completed in 2013), this Moscow development was intended to elevate the OZ brand to new heights in Russia's capital. The design philosophy embraced creative, energetic, and dynamic architectural elements, with particular attention paid to the entrance, mall interior, and entertainment spaces. The project represented an evolution of the prototype design that had proven successful in Krasnodar, where the original OZ Mall had been recognized as the best large shopping center at the Commercial Real Estate Awards in Moscow
What We Did
Our team created comprehensive exterior and interior visualizations for the OZ Fashion Mall Moscow, developing detailed 3D renderings that captured the project's dramatic central volume and spacious shopping areas. We produced night renderings highlighting how the building's lighting design would transform the mall after dark, similar to the dynamic lighting scenes that brought the Krasnodar location to life. Our visualizations emphasized the abundant natural daylight, lush landscaping, and carefully selected materials that would create the total family shopping experience envisioned by the client. Through our work, we helped communicate how this evolved design would establish a new benchmark for retail environments in Moscow.
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