RED Shopping Centre

As Dyer's fourth large-scale project in Ekaterinburg, RED Shopping Centre was designed to celebrate the modern, expanding city with a state-of-the-art building envelope. The scheme includes four levels of retail and two underground parking levels. Sustainability was a key focus, with the main entrance featuring a living green wall that blurs the line between natural and built environments. The design team addressed the challenge of creating an open, light-filled building in a region with intense winters by strategically positioning glazed areas in public spaces to maximize sunlight, while using bright colors and reflective surfaces throughout the interiors.

We created exterior visualizations and a night rendering for the RED Shopping Centre project, bringing to life the distinctive warm color palette and unique architectural form that would help establish a dominant presence in a neighborhood that lacked character. Our renderings highlighted the strategic positioning of glazed areas and the living green wall at the main entrance, showcasing how these elements would create a welcoming atmosphere despite the harsh climate. The night rendering particularly emphasized the sophisticated lighting design that would transform the building after dark, reinforcing its identity as a vibrant destination in Ekaterinburg.