The technology:
Floor plans transformed from technical CAD drawings into visually clear marketing documents. Styled with furniture layouts, color-coded areas, and consistent graphic treatment across all unit types in a development.
A technical floor plan communicates to an architect. A marketing floor plan communicates to a buyer. The information is largely the same — room sizes, layout, openings — but the visual treatment is entirely different: colored material areas, indicative furniture, room labels in plain language, and a graphic style that reads well at brochure scale and on a website.
We produce marketing plans from CAD or IFC source drawings, maintaining dimensional accuracy while replacing technical notation with visual clarity.
Technical plan vs marketing plan
Same layout — different communication purpose
| Technical floor plan | Marketing floor plan | |
|---|---|---|
| Audience | Architect, engineer, contractor | Buyer, investor, agent |
| Room labeling | Room codes, area schedules | Living room, master bedroom, kitchen |
| Visual content | Walls, openings, structural elements | Furniture layout, material areas, finishes |
| Dimensions | All dimensions explicit | Key dimensions only, or omitted |
| Graphic style | Black and white line drawing | Color-filled, brand-consistent |
| Use | Construction, coordination | Brochure, website, sales display |
What goes into the treatment
Furniture — room-appropriate layouts showing how spaces function: sofa and TV position in living areas, bed with bedside tables in bedrooms, kitchen equipment in kitchen. Furniture is scaled correctly to the plan and chosen to be visually legible at typical print sizes.
Material areas — floors are color- or texture-coded by room type. Wet areas, living areas, and bedrooms are visually distinct. This helps buyers read the plan intuitively even without measuring.
Consistency across a development — for multi-unit projects, all plans follow the same graphic system: same furniture style, same color palette, same labeling convention. This matters for large residential developments where dozens of unit types need to feel like a coherent product family.
Multiple layouts — for larger units, we often produce two or three furniture arrangement variants showing the flexibility of the space. This is particularly useful for open-plan areas where layout is genuinely variable.
Production workflow
What we need from you
| Floor plans | CAD (DWG/DXF) preferred. IFC usable. PDFs work but require manual redrawing. |
| Area schedule | Room names and areas as you want them labeled — not architectural codes. |
| Brand guidelines | Colors, fonts, and any existing marketing material the plans need to match. |
| Unit types | A complete list of all distinct unit layouts in the development. All variants need to be produced in the same style. |
| Output formats | Where the plans will be used: large-format print, A4 brochure, website, interactive. Each has different resolution and format requirements. |
Delivery
High-resolution files suitable for print at the sizes you specify. Web-optimized versions separately. Source files editable for minor future updates (room name changes, dimension corrections) without a full redraw.
Related techniques
For showing entire building floors with all units in context: Marketing Level Plan
For showing how the building sits on its site: Site Plan
