About this technique
Marketing Level Plan
Attractive visualizations of entire building floors or levels for promotional purposes. These plans typically showcase the layout of multiple units or spaces within a larger structure.
What's a Marketing Level Plan?
Marketing level plans show entire floors or building levels in a visually appealing way that's easy for non-architects to understand. They illustrate how multiple spaces relate to each other, highlight common areas, and show the context of individual units within the larger building. These plans use color, shading, and simplified details to communicate clearly.
Why Use It?
Technical level plans are confusing for most people. Marketing level plans help when you need to:
- Show unit locations within a building
- Highlight amenity spaces and circulation
- Demonstrate views and orientations
- Explain access and security zones
- Create a consistent marketing system
- Help buyers understand building context
Clear level plans help people make confident buying decisions.
How It Works
We transform complex technical drawings through several steps:
- Base Plan Simplification We remove technical details while keeping important elements
- Unit Identification We create a clear numbering/naming system and color code by unit type
- Feature Enhancement We emphasize common areas, views, and building features
- Orientation We add compass directions and context elements
- Visual Design We apply colors, shadows, and graphic elements to make information clear
- Integration We ensure level plans work with your other marketing materials
What Makes It Special
Building Context
Level plans show how individual units fit into the larger project.
Wayfinding
These plans help people understand how to navigate the building.
Decision Support
Buyers can see relationships between units, amenities, and building features that affect their decision.
Sales Tool
Sales teams can use these plans to explain building features and help clients find the perfect unit.
When to Use It
Marketing level plans are valuable for:
- Project websites and interactive tools
- Sales center displays
- Marketing brochures
- Building directories
- Wayfinding systems
- Construction phasing communication
Input Requirements
- Architectural floor plans
- Unit mix information
- Amenity space details
- View directions and features
- Project branding guidelines
Output Options
We deliver level plans in formats suitable for:
- Large format printing
- Digital displays
- Interactive applications
- Print publications
- Wayfinding systems
Common Questions
How detailed should level plans be? The right level of detail depends on your use case - we balance clarity with information density.
Can you highlight different features for different audiences? Yes, we can create variations that emphasize different aspects of the same plan.
How do you handle complex buildings? We use visual techniques like color coding, call-outs, and simplified geometry to make even complex layouts understandable.
Can these be made interactive? Absolutely - we can prepare files for developers to create interactive versions where users can click on units for more information.
The Process
- Project Analysis We review your plans and understand what needs to be communicated
- Style Development We create a sample level plan to establish the visual approach
- Production We produce all level plans using the approved style
- Review You check and provide feedback
- Finalization We make any needed adjustments and deliver final files
Need to show how your building works as a whole? Let's discuss creating level plans that make your project easy to understand and market.
Examples
Examples
