ING Bank

In 1998, ING Bank was undergoing important structural changes in Hungary, just before its eventual transformation in 2008 when ING Bank Zrt. merged with other ING entities to form ING Bank N.V. Hungary Branch. This project for TTI Rt. focused on creating comprehensive visual documentation of key branch locations including Budapest Váci út, Székesfehérvár, Debrecen, and Budapest Báthory utca. These visualizations were crucial for maintaining consistent design standards across the expanding network of ING branches, which were instrumental in establishing the bank's physical presence in the Hungarian market. The branch offices represented ING's commitment to providing accessible banking services to Hungarian corporate clients.

For this project, we created detailed 3D renders for ING Bank's design handbook, ensuring visual consistency across all branch locations. Our work involved developing accurate architectural visualizations of each unique branch office space, capturing the distinctive design elements and branded environment that defined ING's visual identity.

We also produced immersive 360-degree panorama tours for each branch office, allowing stakeholders to virtually explore the spaces before physical implementation. This innovative approach for 1998 helped decision-makers understand spatial relationships and evaluate design choices without requiring physical site visits.

The visualization work required careful attention to ING's corporate identity elements, ensuring that all design aspects aligned with the bank's global standards while accommodating the specific architectural characteristics of each location. Our renders highlighted key customer interaction areas, workspace layouts, and branded elements, providing a comprehensive visual reference for implementing consistent design across all branches.